Welcome to the course Marketing Theories 7,5cr

On this page you will find information about your course, course registration and more. Here you will also find your course syllabus and the course timetable.

Course information

This course is a half-time course given between weeks 46-03.
Name of course

Marketing Theories

Course code


Application code



Department of Business and Economic Studies

Course co-ordinator

Name: Akmal Hyder

E-mail: akmal.hyder@hig.se

Phone: +4626 648631

Course administration

Eva Persson

E-mail: studentsupport@hig.se

Register on your course!

In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".

If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.

If you are conditionally admitted you are not able to register on the course yourself.

Period for course registration: 26 October - 8 November

About the course

Course syllabus, reading list and timetable

Course syllabus, reading list and timetable

Course organisation and communication

Course organisation

Course document
Teaching and research in Marketing has been of interest for many business students and managers over the years and therefore many theories have been developed to address and cover different marketing issues and concepts. This course has been designed to give a good understanding of marketing and is grouped into four different sections. The first section deals with general marketing. The following three parts are about consumer marketing, industrial marketing and services marketing. The course is based on scientific articles, selected from the refereed journals. The articles concern important marketing issues. Each section starts with a lecture, followed by seminars, in which students and teacher dialogue around the papers written by students. Class participation and taking part in discussion are important requirements of this course. Attending lectures and seminars is extremely important and shows your seriousness in taking the course. Participation in all seminar sessions in which you present your papers is mandatory.

You will work in teams of 2-3 students for the preparation of one report for each of the four sections. You are responsible to build your own teams, which need to be ready and sent to the instructors through their E-mails on time (see course guidelines on Canvas). It is recommended that teams with the same participants work in all assignments except the final report, which is to be carried out individually.

Course literature
The literature consists of scientific articles. You will find the articles after logging into the university library website or sometimes direct link on the Canvas.

Teaching staff
Two faculty members are involved in the course. Professor Akmal Hyder, ahr@hig.se, is responsible for the whole course and Dr Jens Eklinder Frick, jesekk@hig.se, has responsibility for some parts of the course

Examination and Grading
This course does not contain any written exam, as the purpose is not to address specific issues, but has a broader perspective. The emphasis is given on taking part in class discussion and developing ability to critically analyze marketing theories. The major elements of this course are divided into article discussions in the classrooms, seminars, and report writing.

For passing the course a student is required to get 50% marks in all the assignments separately. All the scores from the exams will be added together for final grading (see course guidelines!)

Suggestions and complaints
Continuous development of the course and students’ satisfactory performance are two important objectives for us. Feedback concerning the course is therefore always welcome. Please contact the involved teachers for any complaints or special problems that can disturb the learning process. You can also see the course coordinator personally or contact her through e-mail. At the end of the course students will be asked to evaluate the course. It is highly appreciated that students take part in the evaluation and make necessary comments as how to further develop the course.

All the best,

Dr Akmal Hyder & Dr Jens Frick Eklinder


The course is based on a few lectures and seminars and extensive email-submission with feedback from teacher. All general information is announced on Canvas. You are expected to visit Canvas almost every day during the course.

From the autumn semester 2020, Canvas will replace the University's current learning management system Blackboard. You will automatically be enrolled on the course in Canvas once you have registered for your course in Ladok. Please note that it can take up to 60 minutes for the systems to synchronise but after that you will be able to see your course in Canvas.

Log in to Canvas

Written exams

Written exams

Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you fail to register you will only be able to sit your exam if there is a n empty place in the exam hall.

If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.

Course evaluation

Course evaluation

After your course has finished you will be sent a we-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and you comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.

Service and Support


You need to apply for accommodation yourself. Please remember to do it in good time before your arrival. The University of Gävle does not provide any student accommodation.

Free Microsoft Office

As a student at the University of Gävle you have the opportunity to install
Microsoft Office on up to five computers. The Office package includes Word, Excel, Powerpoint, Outlook and Onenote.

  • Library

The library is located in the middle of campus and is open to everybody. You can reach all digital resources such as e-books and e-journals after logging in with your user account.

  • Residence permit
    • If you are a non-EU citizen you need to apply for a residence permit. Start the process of applying for a residence permit as soon as possible. This can be a slow process and take several months. It is therefore good to get started as soon as possible!

Student Centre

At the Student Centre you will meet knowledgeable staff that can assist you in just about anything regarding your studies at the University of Gävle. The Student Centre is located in building 22. You will also find a café in this area and TV displays showing current information and the daily timetabling. If you have any study-related questions, you can contact the Student Centre at studentcentrum@hig.se

Student Support

  • Sometimes you need help to manage your studies and student life. At the University of Gävle we have several support functions to help you deal with various study-related situations, such as, for example, study guidance counselling, student health and welfare, and support for disabled students.

Tuition fees

  • If you have any questions about tuition fees, please find more information in our FAQ.

Web meetings with Zoom

  • Zoom are a services for web meetings at the University of Gävle. You usually need a webcam and headset with a microphone.
  • Web meetings with Zoom

Wireless network (wifi)

Eduroam (EDUcation ROAMing) gives you access to the Internet when you are staying on the University campus. It also provides internet access at other universities and colleges that are connected to eduroam. Eduroam also works at many airports, railway stations and hotels.

Publicerad av: Lisa Olsson Sidansvarig: Maria Strand Sidan uppdaterades: 2020-11-02
Högskolan i Gävle
Box 801 76 GÄVLE
026-64 85 00 (växel)