|Name of course|
Department of Business and Economic Studies
Name: Akmal Hyder
Phone: +4626 648631
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Period for course registration: 26 October - 8 November
Teaching and research in Marketing has been of interest for many business students and managers over the years and therefore many theories have been developed to address and cover different marketing issues and concepts. This course has been designed to give a good understanding of marketing and is grouped into four different sections. The first section deals with general marketing. The following three parts are about consumer marketing, industrial marketing and services marketing. The course is based on scientific articles, selected from the refereed journals. The articles concern important marketing issues. Each section starts with a lecture, followed by seminars, in which students and teacher dialogue around the papers written by students. Class participation and taking part in discussion are important requirements of this course. Attending lectures and seminars is extremely important and shows your seriousness in taking the course. Participation in all seminar sessions in which you present your papers is mandatory.
You will work in teams of 2-3 students for the preparation of one report for each of the four sections. You are responsible to build your own teams, which need to be ready and sent to the instructors through their E-mails on time (see course guidelines on Canvas). It is recommended that teams with the same participants work in all assignments except the final report, which is to be carried out individually.
The literature consists of scientific articles. You will find the articles after logging into the university library website or sometimes direct link on the Canvas.
Two faculty members are involved in the course. Professor Akmal Hyder, firstname.lastname@example.org, is responsible for the whole course and Dr Jens Eklinder Frick, email@example.com, has responsibility for some parts of the course
Examination and Grading
This course does not contain any written exam, as the purpose is not to address specific issues, but has a broader perspective. The emphasis is given on taking part in class discussion and developing ability to critically analyze marketing theories. The major elements of this course are divided into article discussions in the classrooms, seminars, and report writing.
For passing the course a student is required to get 50% marks in all the assignments separately. All the scores from the exams will be added together for final grading (see course guidelines!)
Suggestions and complaints
Continuous development of the course and students’ satisfactory performance are two important objectives for us. Feedback concerning the course is therefore always welcome. Please contact the involved teachers for any complaints or special problems that can disturb the learning process. You can also see the course coordinator personally or contact her through e-mail. At the end of the course students will be asked to evaluate the course. It is highly appreciated that students take part in the evaluation and make necessary comments as how to further develop the course.
All the best,
Dr Akmal Hyder & Dr Jens Frick Eklinder
The course is based on a few lectures and seminars and extensive email-submission with feedback from teacher. All general information is announced on Canvas. You are expected to visit Canvas almost every day during the course.
From the autumn semester 2020, Canvas will replace the University's current learning management system Blackboard. You will automatically be enrolled on the course in Canvas once you have registered for your course in Ladok. Please note that it can take up to 60 minutes for the systems to synchronise but after that you will be able to see your course in Canvas.
Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you fail to register you will only be able to sit your exam if there is a n empty place in the exam hall.
If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.
After your course has finished you will be sent a we-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and you comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.
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