|Name of course|
Brand Management C 7,5 cr Campus HT2019
11140 and 11148
Faculty of Education and Business Studies
Name: Ehsanul Huda Chowdhury
Telephone: +4626-64 84 87
Name: Eva Persson
In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".
If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.
If you are conditionally admitted you are not able to register on the course yourself.
Period for course registration: 26 October - 8 November
The course will be conducted online. Students are requested to go through the power point slides of the lectures that will be uploaded on Canvas and discuss regarding the lectures via e-mail or pre-scheduled zoom sessions. Moreover, students need to submit the individual home exam as well as group assignment on article analysis, group literature review assignment on branding theories as well as group assignment on developing and managing strategies for building a new brand as part of the evaluation for this course. The students also need to submit their home exam and other assignments on Canvas on time as per course timetable to receive grades.
Kevin Lane Keller, Strategic Brand Management – Building, Measuring, and Managing Brand Equity, Fourth Edition, Pearson, 2013, ISBN-13: 978-0-273-77941-4, ISBN-10: 0-273-77941-9.
The communication between students and teacher will be via pre-scheduled zoom sessions as well as though e-mails and discussions on Canvas. The course contents, timetables, lecture videos and other information will be uploaded on Canvas and all important announcements related to the course will be also on Canvas. Moreover, individual or group emails will be sent to the students’ email accounts regarding important matters related to course.
Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you fail to register you will only be able to sit your exam if there is a n empty place in the exam hall.
If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.
After your course has finished you will be sent a we-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and you comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.
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