|Name of course|
Strategic Marketing C
Faculty of Education and Business Studies
Ehsanul Huda Chowdhury
Telephone: 026-64 84 87
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Period for course registration: 2018-08-27 - 2018-09-02
Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. A marketing strategy is something that every single business; no matter how big or small, needs to have in place.
Strategic marketing uses a decision process perspective to examine the key concepts and issues involved in selecting marketing strategies. In present world, it is necessary to develop marketing strategies that extend beyond the traditional management focus on the marketing mix. The course is designed around the marketing strategy process with a clear emphasis on analysis, planning and implementation. So this course is considered to be an essential course to understand the inter-relationship between the business strategy and success of the organization in the market scenario. This course will definitely develop marketing skills, decision making capacity and expertise of the students.
The objective of this course is:
The course will be conducted through holding four lectures and discussions on the topics of strategic marketing. Students are requested to attend the four lectures. Moreover, students need to submit the individual home exams as well as individual assignments on article analysis and group assignment on real life case study on strategic marketing as part of the evaluation of the students for this course. It is compulsory for the students to attend and participate in the individual article analysis seminar and group case study seminar. The students also need to submit their home exams and assignments on safe assign of Blackboard on time as per course schedule to receive grades.
Roger A. Kerin and Robert A. Paterson; Strategic Marketing Problems – Cases and Comments, Thirteenth Edition, Pearson, 2013,
ISBN-13: 978-0-273-76894-4, ISBN-10: 0-273-76894-8.
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