|Name of course|
Customer Relationship Management 7,5 credits
Faculty of Education and Business studies
Telephone: +4626 64 85 84
In order to register on your course, you first need to create a user account. Read more about how to activate your user account in our guide, "Five steps to get started".
If you do not register on time, you will lose your place on the course. Please contact your course administrator before the end of the registration period if you are experiencing problems with course registration.
If you are conditionally admitted you are not able to register on the course yourself.
Period for course registration: 26 October - 8 November 2020
Dear course participants!
Welcome to Customer Relationship Management (CRM). I guess you are aware that there are no campus based lectures because of Covid-19 outbreak. Consequently, lectures will be held via the Zoom meeting platform. Recorded lectures will be uploaded via HIG Play media portal prior to or on the scheduled date of the lectures. Here is the course schedule.
Registration, roll call and the first lecture is scheduled to take place on Monday 9th of November 2020 at 10.00. The online lecture is going to be delivered via the Zoom meeting platform:
ASSIGNMENT 1: ARTICLE ANALYSIS (constitutes 20 percent of the final grade). 1a) Article presentation seminar scheduled to take place 23rd of November 2020 at 09.30-16.00; Assignment 1b) Article review report to be submitted in Discussion forum on Canvas 25th of November 2020 at 12.00.
ASSIGNMENT 2: HOME EXAMINATION (50 PERCENT OF THE FINAL GRADE).
Home examination, based mainly on topics addressed in the course literature and lectures, will take place 15th of January 2021 between 08.00 and 17.00 (Swedish time). It will include the following chapters: 1, 2, 3, 4, 6, 7, 8, 9, & 12. Re-examination (Re-sit) will take place the 26th of February 2021 at 08.00 – 17.00 (Swedish time). Re-sit examination will include chapters: 1, 2, 3, 4, 6, 7, 8, 9, & 12.
MAIN COURSE LITERATURE: Donaldson, B. & O´Toole, T. (2007), Strategic Market Relationship 2nd Ed., John Wiley & Sons, Ltd Chichester, England, Approx. 288 pages. ISBN 978-0-470-02880-3.
ASSIGNMENT 3: TERM PAPER (30 PERCENT OF THE FINAL GRADE
Assignment 3 consists of two parts: 1) Assignment 3a: Write a Term paper: Deadline for submission of Term paper via a special folder on Canvas is 22nd of December 2020 at 12.00 noon (Swedish time). 2) Assignment 3b: Term paper opposition should be submitted on the 11th of January 2021 at 12.00 noon (Swedish time). Instructions on assignment 3b is on page 20.
Professor Aihie Osarenkhoe (firstname.lastname@example.org): Course leader
Jonas Molin (email@example.com): Co-teacher
Sonny Jakobsson (firstname.lastname@example.org): Course assistant
From the autumn semester 2020, Canvas will replace the University's current learning management system Blackboard. You will automatically be enrolled on the course in Canvas once you have registered for your course in Ladok. Please note that it can take up to 60 minutes for the systems to synchronise but after that you will be able to see your course in Canvas.
Registration for exams, including re-takes, is mandatory. You can register for exams via Ladok. You need to register at least ten days before the exam date. If you fail to register you will only be able to sit your exam if there is a n empty place in the exam hall.
If you are a distance study student and want to take your exam off-campus, you need to apply to do so at least three weeks prior to the exam date.
After your course has finished you will be sent a we-based course evaluation questionnaire via e-mail. Your participation in the course evaluation is very valuable to us and you comments will help improve and develop the course further. All students registered on the course will receive a report of the course evaluation with all comments compiled.
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